Google Maps vs Its Best Alternatives: Which One Should You Use?
Navigation has never been more essential. Whether you’re commuting, planning a road trip, or exploring a new city, having a reliable map app on your smartphone is a must. Google …
Category: blog
Turning Webinars Into Evergreen Content
Webinars have become an essential component of modern marketing strategies. They provide a platform to engage with audiences, demonstrate expertise, and build trust through real-time interaction. However, after your live …
Playbooks for Seasonal Traffic Spikes
Seasonal traffic spikes are both a challenge and an opportunity for online businesses. From Black Friday and Cyber Monday to Valentine’s Day and back-to-school season, these high-traffic moments, if managed …
UX for Search: Facets, Sorts, and Empty States
In the digital age, users expect instant and accurate results when they interact with search functionality. Whether it’s an e-commerce platform, a knowledge base, or an enterprise content management system, …
Common Security Risks Behind “down ext:php” Searches
In the vast landscape of the internet, search engines can be incredibly powerful tools. But with great power comes great responsibility—and, unfortunately, vulnerability. One peculiar search query that has gained …
Customer Advisory Boards: Set Up, Run, Iterate
For companies seeking to deepen customer engagement, gain strategic insights, and co-create value, a Customer Advisory Board (CAB) is an indispensable tool. A well-executed CAB provides direct access to the …
Building an Internal Search That Employees Love
Imagine you start your workday, ready to roll, coffee in hand. You need to find that one document from three months ago. You open your company’s internal search… and it’s …
Real-Time Personalization at the Edge: A Blueprint
As global digital experiences become more nuanced and customer expectations continue to rise, real-time personalization has emerged as a cornerstone of competitive differentiation. While traditional personalization techniques based on cloud-based …
How Many Watts Do You Need for DJ Speakers?
When you’re getting ready to perform as a DJ, your speakers are just as important as your skills behind the decks. One of the most commonly asked questions is: how …
“Jobs to Be Done” Interviews Without Bias
Understanding customers’ motivations, choices, and behaviors is a cornerstone of successful product development. One of the most effective methodologies supporting this discovery process is the “Jobs to Be Done” (JTBD) …