Best Free SEO Tools for Your Marketing Success

Having the best free SEO tools is important if you are looking to succeed in your marketing campaigns.

Have you ever tried a do-it-yourself project like improving your home? Then you know that having the right tools at your disposal will not only make your work easier but will also make your project stand out.

The same thing happens with search engine optimization. You need the right tools for the job.

The best things are free in life, and the best SEO tools are also free. But you need to know the right ones in order to use them to your advantage. Unfortunately, there are hundreds of these tools to choose from and maybe overwhelming for you especially if you are just starting out. Luckily, we have compiled the best free SEO tools for you, you only need to pick from the list.

Why and What of Best Free SEO Tools?

Best SEO tools give you an opportunity to understand the health, performance, and success of your website. This is because these tools give you the data, information, alerts, and other important tell-tales that you need to understand what your website is offering, how, where, and when.

This means that you need SEO tools in all your marketing steps; from inception to completion. There is always a free tool for every SEO process. They help you identify opportunities, weaknesses, and other issues that may allow or prevent you from ranking better in Search Engine Results Pages (SERPs).

For your website to appear on SERPs in places such as Google Search, Yahoo, Bing, and other popular search engines, you need to work hard on your SEO. The best free SEO tools can help you in many ways. These include the following:

  • Keyword research
  • On-page SEO
  • Local SEO
  • Link building
  • Rank tracking
  • Analytics

  • Mobile SEO
  • WordPress SEO
  • Website speed checking
  • Technical SEO
  • Other important SEO practices

Best Free SEO Tools for Keyword Research

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  1. Google Keyword Planner

keyword planner google

Google Keyword Planner is a popular SEO tool by Google that you can use in order to search for keyword ideas. This tool works well because it allowing you to do four important tasks for your search; discover new keywords, research keywords, get bid estimates, and make your advertising or marketing plan. In order to discover new keywords, you need to search for phrases or words that correctly match your intention and the tool will generate keywords for you to use.

In order to help you understand, even more, the tool generates important information, keyword analytics, and suggestions that will help you to not only choose the right keywords but also know where and when to use them. The tool is easy to use, but you can always get help from SEO professionals.

  1. Ahrefs’ Keyword Generator

Ahref Keyword Generator

Ahrefs’ Keyword Generator will give you the best 100 keyword ideas for your search term, word or phrase. The tool has more than ten billion of these ideas pulling them from more than 170 countries across the world. What else? You get monthly search volumes for your search and difficulty scores.

Other best free SEO tools for keyword research include the following;

Tools for On-Page SEO

  1. Rich Results Test

Rich Results Test seo tool

Rich Results is an on-page SEO tool provided by Google. The tool is one of the best because it helps to determine whether your page is eligible for rich snippets in the SERPs. The tool does this by checking structured markup on your page. For example, in the image above, the page is eligible for rich results. Why is this important? It makes your site appear better and more beautifully on search engine results.

You can do this by ensuring that your site has structured data on your pages. For example, instead of writing “the shortest distance traveling by flight from Washington D.C to London is 3,674 miles and takes 6.56 hours at the speed of 560 miles” you need to structure this to a better machine-readable language;

  • Distance: 3,674 miles
  • Speed: 560 miles
  • Time: 6.56 hours
  • Means: Flight
  • Destination: Washington D.C to London

The second option provides you with rich snippets, as compared to rich results.

Other on-page SEO tools include the following;

Best Free SEO Tools for Local SEO

  1. Google My Business

Google my business

Google My Business is one of the best tools because it helps your business appear in Google search and maps. If your business is already online, there are high chances that it is listed in Google My Business. And if this is the case, you are good to go because the tool helps you claim and optimize your business.

If it is not, you need to create and verify your listing. This is one of the most important SEO steps that you can take to improve your success in marketing. This is a Google business listing that your business cannot afford to miss.

Other free SEO tools that can help you with local SEO include the following;

Rank Tracking SEO Tools

  1. CanIRank

Can I Rank seo tool

CanIRank is a free SEO tool that helps you determine whether you can rank on the first page of search results using a particular keyword. Unlike other ranking tool checkers, CanIRank uses artificial intelligence to help you come up with better keywords.

This important because you will not only get important data about your target keywords but also determine the best ones to use for your case. If you are looking for the best competitive data concerning your target keywords, you are lucky since this is the free SEO tool that you should be looking for.

To help you track your ranking information, here are additional tools that you should consider giving a try;

Tools for Analytics

  1. Google Analytics

Google analytics

Google Analytics is one of the best free SEO tools for marketers, website owners, and business persons. It is important because the tool provides you with invaluable data concerning your website. This data include site traffic, numbers, locations, and other important demographics.

In order to know how your content strategy s doing on the internet, you need Google Analytics to understand what is working and not working. This free tool helps you analyze all the data about your customers, website visitors, and everything else you need on your website.

Bing and Yandex have their own versions called Bing Webmaster Tools and Yandex Metrica respectively. Others important one that you can sample include the following:

Tools for Mobile SEO

  1. Cloudflare


Cloudflare is a content delivery network (CDN) that you can access easily because it comes free. This service offers a powerful network of servers all over the world. In addition to this, it makes your content available to users that need it easier and faster.

This is because the one accessing your website will download the content from the server that is closest to them. It is therefore important in making your content mobile-friendly. When content is readily available, mobile-friendly, and faster to access, search engines are happy and rank your site better.

To make your website even mobile friendlier, here are other best free SEO tools for your mobile experience;

WordPress SEO Plugins

  1. Yoast SEO


With over five million active installations, Yoast SEO is one of the most popular WordPress SEO tools that you can find. The plugin is a must-have if you want to create viral content on your WordPress site. Additionally, it has technical SEO that can help in submitting XML sitemaps to search engines, set canonical URLs, and deal with duplicate content. Do you want meta and title description templates? Get the Yoast SEO tool now in order to enjoy these services. You will find it awesome because it comes loaded with multiple free features that can just be enough to help your site rank high on search engines. However, if you want additional features, you can even make your site better by installing the premium version.

For those familiar with WordPress customizations and plugins, you need to understand that there are hundreds of plugins that help your site to rank better in SEO. This is because if a plugin makes your site faster, removes broken links, provides caching features, reduces risks and vulnerabilities, and provides all manner of WordPress good practices, it will serve as an SEO tool. Other WordPress SEO plugins and tools include the following:

Website Speed Checking Tools

  1. Page Speed Insights from Google


Google’s Page Speed Insights is one of the most popular page speed SEO tools out in the market. If you want to check how fast your website is, this is the tool to go for. It offers free and real-time results for both web and mobile.

In this way, you can check how fast your website loads on the web and on mobile devices. Additionally, the tool lets you know what you can do to improve your website loading speed. This is by giving you insights and a checklist of issues that you need to address. When you take action on a particular issue, you will see the speed improve right away.

Although this is the most popular among the best free SEO tools for checking website speed, there are others that you can also use. These include the following;

Technical SEO Tools

  1. Google Chrome DevTools


Google Chrome DevTools are tools you can access easily since they are built into the Chrome browser. These sets of developer tools help you to perform important tasks in order to improve your SEO. These tasks include building or editing your website pages on the fly. The tools also help you get to the root of any problems that your site may be having. In this way, these developer tools help you build better sites. There are other tools that you can use for your technical SEO needs. Some of the most popular of these include the following;

Google Search Console. Helps you to monitor your website search results.

Screaming Frog. This is a website crawler that you can install on your desktop in order to monitor your on-page SEO matters.

Where Goes?. Checks redirect paths.

Other Important SEO Practices

  1. Sheets for Marketers

Sheets for Marketers is a collection of tools aimed at helping marketers perform boring marketing tasks using Google sheets. If you are a marketer, this is one of the most important tools that you can use in order to learn and automate your spreadsheets. Do you want the best automation tools and templates out there? Do not wait since you can get this tool today. Among the multiple tasks that you can perform with these sheets include SEO tasks. In addition to this, the tool offers a collection of important SEO tutorials, spreadsheets and other resources. In this way, as a marketer, you are able to work not harder, but faster.

The list of the best free SEO tools for your marketing success provided here is long but no way exhaustive. There are hundreds of free SEO tools and just one list is hardly enough to cover all. For example, here are additional tools that you will find useful in your SEO journey;

Enjoy the best free SEO tools for your marketing success, from a list prepared by a marketer for marketers.

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