Marketing Automation Tools for Small Businesses

Marketing Automation Tools for Small Businesses

While social media marketing may seem relatively simple, in reality, it can get quite overwhelming. It does not refer to the daily publication of images or various content related to our company but to a series of activities that require specific knowledge and practice.

In addition, accompanying activities are needed to monitor our profile’s development, keep track of your spending on promotions, and analyze and report on the result of digital campaigns. Today, all this is made possible with the help of numerous marketing tools that help realize plans.

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1. Marketo


Marketo is Adobe’s Software-as-a-Service advertising software solution, designed to assist businesses to optimize and evaluate branding interaction, activities, and workloads. While Marketo does not include a CRM unit, their device was built on the Salesforce, so they have some of the best Salesforce incorporations in the business.

They also provided native Microsoft Dynamics and SAP automation and certified Netsuite, Oracle, and SugarCRM integrations. At first, Marketo can be challenging. It’s massive and designed for large businesses. Although it’s maybe harder to learn, you will grow to love it because it is versatile to do whatever you want in the community of digital marketing.

2. MailChimp


MailChimp’s email marketing allows you to create a single email or a series of emails that submits immediately based on pre-determined alerts. It is a tool that will take your email marketing to the next level by helping you create email lists easily, beautifully designed emails, keep track of how many people have opened your emails, click on the backlink within the email, and more.

Moreover, they analyzed 150,000 Mailchimp consumers to compare single and numerous automated systems and decide which provides better results. MailChimp allows you to connect your newsletters successfully and quickly to your Google Analytics account in a straightforward way; you can accurately view and track how these editions affect our website, digital destination and readers, and potential customers.

3. Canva


This quick and easy web graphic design tool is designed for people who do not have expensive tools or knowledge of using them. If you want to give your presentations, posters, and infographics a professional look, this Canva is for you. Plus, the tool provides predefined templates.

It also allows you to create and design Facebook and Twitter covers for your profiles in the original dimensions and in precisely the format we need to be best seen. You have a large selection of colors, font types, fonts, backgrounds, and you can also upload your background image. Registration is easy and is possible with pre-existing accounts for some social networks. In addition, it is available as an application for iOS and Android devices. You can easily automate your content.

4. Google Alerts

Google Alerts

Google Alerts allows you to discover the social networks that drive traffic to your website. Every time your brand or keywords are mentioned, you will receive a notification. If you set up Alerts for specific keywords related to your niche, you’ll see the results of others, and you may know what’s being talked about, so you can build on those topics and see what’s missing from your content. You can also use it for writing.

Go to the Google Alerts site, log in to your Gmail account, but you don’t have to because you can fill out the Google Alert form without it. Then enter the terms you want to follow separated by commas in the form. In this form, you can also specify what type of results you wish to search, how many results you want to get, and when you want to be notified.


Marketing tools are a must to run your online business successfully. Some of these automation marketing tools are completely free, some can look very complicated, and some are maybe out of your budget. It is sometimes challenging to choose the right online marketing tool or plugin because there are so many you can pick.

If you haven’t had a chance to experiment with different tools, choosing the right one is even more complicated. So be sure to check these suggestions of helpful internet marketing tools that can help grow your business.

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